
Wesleyan Start-Up Incubator Demo Day
December 7th
Student Pitch Event –
On Tuesday, December 7th, the students from the Wesleyan’s Startup Incubator Program pitched their social benefit business ideas on a virtual pitch event, held in partnership with CTNext and the MEWS+.
Following the pitches, the audience members voted for their favorite venture.
Congratulations to
Sol Blossom Crochet
on being voted audience favorite!
122
122 is an upcoming streetwear and fashion company designed to not only make you look good but feel good about what you are wearing. 122 is a symbol of luck and love within my life. I see this number in all different forms and places right when I need a reminder that everything is going to be okay. We want to provide streetwear with a fit that is flattering yet comfortable, but also sustainable. Maintaining an eco-friendly production and product is very important in this process. Currently, I am testing different hoodies and experimenting with the fit and design patterns. Additionally, I am working on creating a sweatpant design and hope to expand the array of options to hoodies, sweatpants, and hats by the end of this year.
Sydney Perry
Wesleyan University
DORM
DORM provides affordable, quality wooden dorm furniture to Wesleyan students. Whether in a single room or a wood frame house, DORM will provide shoe racks, shelving, stools, and tables to the Wesleyan student body. In doing so, fewer students will purchase cheap plastic furniture that gets thrown away at the end of the year.
Malcolm Davol
Wesleyan University
Fashion's Future by Fray Magazine
Fashion’s Future by Fray Magazine is an immersive pop-up shopping experience highlighting the work of student creators. We aim to promote a new understanding of fashion, one where independent designers are supported and one that is financially accessible.
Zoe Zelken
Wesleyan University
New York Noise
New York Noise LLC is a multimedia, multidisciplinary creative incubator composed of creative entrepreneurs united by a radical calling to create top quality art, reimagine the creative economy, and provide a structure for underground creatives in need to amplify and boost their careers. Operating out of Brooklyn, New York Noise intends to disrupt the creative realm and provide that much-needed structure for rising creatives through three tiers of engagement with our company: applying and joining our community, requesting guidance/mentorship, and access to our resources, and through commissioning our creatives!
Shakaa Chaiban
Wesleyan University
Sol Blossom Crochet
My crochet business helps other fiber artists, crocheters and hobbyists learn how to crochet apparel by creating easy-to-follow and modifiable patterns through an environmentally sustainable and slow fashion lens. I also sell non-plastic-based, plant-based and/or wool-based crochet apparel.
Ivanie Lucía Cedeño
Wesleyan University
B4
B4 is an online marketplace that serves as a collective for all types of artists, where each artist gives a chosen percentage of their profits to a charity of their choice. B4 stands for “Bold, Brave, Beautiful, Bald,” and highlights our creators’ personal connections with lymphoma and breast cancer. We are making an impact through our artists’ charity donations and by supporting small businesses.
Kara Hodge
Wesleyan University
ELT Co.

An eco-friendly e-commerce online platform, Every Little Thing Co.(ELT Co.). ELT Co. was created as a way to help establish a more sustainable and healthier planet by curating Earth-Friendly alternatives for daily essentials.
Kekeli Logoh
Wesleyan University
Givables
Givables is a decentralized community of artists and creators aiming to re-write the narrative of web3.0 in the art world.
Lars Delin
Wesleyan University
Moments
Moments is a mobile app that provides guided movement exercises to support mental and physical well-being. Pairing music with functional and creative movement techniques, our audio recordings engage mind and body to relieve tension, improve mood, and promote resilience in the face of life’s daily stressors.
Kiona McCormick
Wesleyan University
Self Hate
Hasanti Kelly
Wesleyan University
Wait Up!
We are looking to reinvent how people eat on campus by creating a one-of-a-kind app that tracks the line at on-campus venues. We will be installing cameras on campus, and they will be connected to a live stream where students will be able to scan a QR code and get immediate access to see the line at every on-campus food venue, as well as laundry sites on campus.
Noah Cate & Jack Scher
Wesleyan University
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